Our Process

Web sites should be designed to facilitate and encourage efficient and effective human-computer interactions. We believe strongly that a good communication process and a thorough understanding of our client's business will result in a better, more effective website. We want to work closely with you to find out what you both need and want from your website in order to grow your business.


This phase starts with a quote request from you, which will start the conversation. At this early stage it's a chance for us to meet and discuss your business and your overall goals for the project. It's the time for you to ask questions of us (and for us to fire lots of questions at you!)


We'll follow up with some questions about the purpose of your site, your target audience, and what features you'd like to include. After we get an idea of what you're looking for, we'll prepare a proposal and a contract for you based on what you told us. Once a contract has been signed, we'll begin to really dive into the details. We'll work with you to plan out your website's structure and flow. We'll profile your potential users and make sure that your goals and their goals align. We'll discuss your marketing strategy for the website and we'll also map out a content strategy.

Mood & Tone Development

At this point, we've already discussed the tone of your written content, but we also need to establish the visual tone for the website. Should it be fun and quirky or clean and professional? We'll take your current branding into account and also look at other websites that you like, discuss why you like them, and try to capture the essence of how you want your brand portrayed on the web.

Content Creation

The content of a website is just as important as the website's design. Once we've established a strategy for your website, we'll need to gather together all of the written content and images for the website. At this stage, you have a few options. If you already have content, we can work with it to integrate it into your website with some copy editing and image touchups. However, if writing and finding images for your site sounds too intimidating or time consuming, we can handle it for you. We're experts at website copywriting and we'll make sure that you have a consistent and appropriate tone throughout your website. We can also find stock imagery or create custom graphics or logos for your website. It's important to note that the website design process won't be able to move forward until all of the content is gathered, so if you have the majority of your content prepared before contacting us, we'll be able to work much more quickly.

Development & Coding

During the development and coding phase, we'll take the design and translate it into code. We'll also do any custom programming necessary to implement the features your site needs. Because we want to make it easier for our clients to update their websites, we always use a content management system to create each website that we make. The content management system will allow you to be able to log into an administration section and edit your content without having to call us every time you need to make a small change.

Post Launch

After the launch, If you'd like, we can also help you track your website's progress and make improvements over time. Successful websites are constantly evolving and require testing, analysis, and constant changes to continue being successful. We can help guide you through this process.

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